Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, September 21, 2009

beauty on a budget: good vibrations

Ever wonder how makeup artists apply that perfectly even coat of mascara to every single one of your lashes? Maybelline's Pulse Perfection Vibrating Mascara ($14.95) delivers 7,000 vibrations per minute in seven synchronized actions so you get perfect lashes every time. The battery-powered mascara features a vibrating elastomer brush which gently pulsates against lashes, mimicking pro makeup artists' zig zag technique. How it works: Apply one, two or several coats of the exclusive formula, featuring thickening agents, emollient waxes and film formers. The Pulse Perfection vibrating brush uncrosses individual lashes for perfect separation and definition. Just push the button, and hold the wand steady as you slowly coat eye lashes, root to tip. What you get: Luscious thickness, luxurious length, smooth separation, intense color, shapely curve, healthy luster and clump-free lashes. Look for the sleek black and gold packaging at mass market retailers nationwide. Choose from Very Black and Blackest Black, or Very Black in a waterproof formula. The catch: Batteries are required. The battery lasts a minimum of 130 applications so if you apply mascara once a day, it will last more than four months--longer than your average mascara which should be replaced every three months. For more information, log onto Visit the My Color Advisor section to help choose and use the right shades for you.


  1. Love this Mascara works really well, another great one that i have tried lately is this one from Darac