Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, July 21, 2009

miracle oil

Talk about the all-encompassing beauty product: Whether you want to minimize scars and stretch marks, add moisture, even skin tone, or even make your skin look a few years younger, Bio-Oil ($11.99 for 2 ounces, $19.99 for 4.2 ounces) is the answer. The advanced formula is a rapidly absorbing dry oil that targets all of the above without leaving skin feeling greasy. Just smooth some on your skin for a healthy dose of some of my favorite ingredients: vitamins A and E, calendula, lavender, rosemary oil and chamomile extract through PurCellin Oil. How it works: This unique oil creates a thin, non-greasy, protective layer on your skin to prevent dryness and guard against moisture loss while allowing skin to absorb all the vitamins and natural herbal ingredients and allowing skin to breathe. On a serious note, I have friends with stretch marks who have tried everything and swear by Bio-Oil to reduce the appearance of their unsightly lines. If you just want to glisten, add a few drops of Bio-Oil to your favorite body bronzer and smooth it over your skin. You'll get a sexy, summer shimmer. Pick up a bottle of Bio-Oil at Walmart, Target, Walgreens, CVS and other leading drugstores.

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