Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, July 7, 2009

beauty score

This past weekend, Serena Williams took the Wimbledon Women's Tennis title in London and announced the launch of her new luxe beauty line with MISSION skincare. On July 23rd and 24th, she'll appear on HSN to give you a preview of her Mission Skincare Active Beauty Line: featuring Serena Williams. The products offer proven solutions for the active lifestyle of today's woman. The Oxygen-Active Daily Facial Cleanser ($39.99), with a unique self-foaming, oxygenating technology, cleans skin, removes makeup, nourishes and renews in only 90 seconds. Also try the gently exfoliating Sugar Body Scrub in Honey Sugar ($29.99), the Restorative Body Butter in Honey Sugar ($24.99) designed to protect and hydrate skin, the Lip Balmer SPF 15 in Pomegranate ($3.99) with broad spectrum sun protection, moisturizing cocoa butter and soybean oil to nourish and hydrate, and the Lip Balmer SPF 15 in Pink Lemonade ($3.99) designed to moisturize lips for up to eight hours. Check out the products on or win a chance to meet Serena herself! From July 8th to July 21st, the tennis star turned beauty guru is hosting a contest to see what you can do in 90 seconds. Enter at for the chance to meet her and win two VIP tickers to one of her upcoming tournaments among other prizes.

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