True story: I was sitting here starting this post about the new Paul Mitchell Express Ion Dry V.2 ($220) when a neighbor from down the hall knocked on my door asking to borrow my blow-dryer since hers had just died on her. I handed it over and she returned a little while later, blow-dryer in hand, with perfect hair and a great dress and shoes, ready for a big night out. "You're a lifesaver," she told me. We've all been subjected to blow-dryers that can't take the heat. Some can be cumbersome, some get too hot and others just don't get the job done. The Express Ion Dry V.2 is a high-speed, lightweight styling tool that minimizes drying time and increases hair health. Far infrared heat protects from damage, super-charged negative ions break up water molecules and infuse them into the hair, restoring moisture and sealing the cuticle for shiny, static-free results. “We took the weight out of the dryer and left a powerful air flow to speed up drying time, add shine and condition just by plugging it in and using it," says Stephanie Kocielski, Artistic Director for Paul Mitchell. "It’s the better air flow that controls those frizzies and stubborn curls. The Express Ion Dry v.2 also gives me the opportunity to send each of my clients home with a salon result that lasts! It’s all about better style in half the time.” Available at professional salons only, call 1.800.321.JPMS or visit www.paulmitchell.com to find one near you.
No comments:
Post a Comment