Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Monday, December 31, 2012

Diet Tips for a Healthier 2013



Only one more day till the start of that famous New Year's resolution: the inevitable diet! Here are some expert tips for taking the weight off and keeping it off...

Beverly Hills, Bariatric Surgeon Dr. Michael Feiz notes that most diets fail because they often require a dramatic change in lifestyle which for many people is difficult maintain. The following 10 Best Diet Tips For 2013 will make a difference and are very easy for anybody to incorporate in their lifestyle.  Dr. Feiz also notes that in addition to exercise and a healthy diet the most successful diet technique is to make many small simple changes in behavior until they become established as a habit.
  1. Eat a meal, before going out, never shop for food or leave home hungry.
  2. Schedule specific times for breakfast, lunch and dinner with a goal of reducing or stopping snacks in between.
  3. Cook your own meals and reduce the portion size of bread, pasta, potatoes and rice.
  4. Don't eat processed packaged food that has the word Fructose, Sugar or an ingredient you wouldn't normally keep in your kitchen such as a chemical with numbers in the ingredients.
  5. Don't eat food that is delivered through your car window.
  6. Drink sparkling water instead of sodas and eat carob chips, nuts and fruit instead of candy.
  7. Eat from small plates.
  8. Eat slowly using a small child's size spoon, knife, fork or chopsticks.
  9. Wait 20 minutes before having a second helping.
  10. If you need to snack between meals, make sure you keep a healthy snack with you.
Dr. Feiz notes "Obesity is a very serious problem that is at an epidemic level in the USA, people who do not struggle with obesity usually do not understand the many complex issues that obese people struggle with.
Patients that come to see me for weight loss surgeries that potentially may save their lives and reverse significant health issues caused by this condition, have often endured many years of discrimination because of their weight and are making a dramatic and brave decision to change their life".

Monday, October 15, 2012

Sinful Colors Nail Polish Interactive Website

Love the new nail polish shades of the season but don't want to buy a bottle until you know how it will look on your nails? No more shlepping from salon to salon to test-drive the latest shades. Sinful Colors introduces its latest creation, the interactive website where you can see the brand's colors on an actual hand. You can even get as specific as choosing your polish's level of shine or shimmer, the length of nails shown and the color of the model's skin tone to get a truly accurate representation of how the shades will look on you. Talk about personal service. Try it now at http://www.sinfulcolors.com/try-it-on#All About You.

Friday, October 5, 2012

Happy birthday Caboodles!


"Caboodles" celebrates 25 years as makeup case leaders!  To celebrate, they made 1,000 of the original fishing tackle boxes. Like them on FB, http://www.facebook.com/Caboodles. Wish them Happy Birthday or tweet @realcaboodles to win one!

Thursday, August 9, 2012

The Perfect Manicure at Your Fingertips


If you're like me, you know the feeling of sitting down to do your nails and not being able to find the nail file or discovering you're out of nail polish remover. Now there's no need to stress--an amazing new product on the market provides everything you need for the perfect manicure at home in one convenient package.

The innovative new cosmetics company, Duality Cosmetics, has conjured up Nail•Pak, a patented 3-in-1 nail care system designed to manicure nails in three simple steps—R.F.P… Remove, File and Polish.   Inspired  by the fashionista in all of us who have the desire to create and maintain well-manicured nails, the Nail•Pak is the answer to your nail care needs whether you are at home, at work or on the road.

The unique and portable Nail•Pak is a complete nail care system in one convenient patented package.  The top half contains an on-trend nail polish or treatment  lacquer, the bottom half houses 40 user-friendly, pre-soaked polish remover pads—which can easily be replaced with a refill Pak when needed—and a mini removable nail file is strategically placed in between.

The best part is that the colors are gorgeous--from soft pinks, blues and purples to deep reds and corals to vibrant yellow and orange.There are treatment formulas too, designed for quick drying, rebuilding and strengthening.

Keeping nail health in mind, the long lasting, salon strength formulation  in the polish and treatment laquers are chipresistant and free of dibutyl-phthalate, toluene and formaldehyde.  To ensure nails stay as healthy and strong when taking off polish, the pre-soaked freshly scented Nail Polish Remover Pads have been formulated free of damaging acetone and alcohol and instead contain healing and moisturizing Vitamin E and Aloe Vera.

Duality Cosmetics’ Nail•Pak, which comes in its own drawstring travel pouch, retails for $15.00.  All products will be available at DualityCosmetics.com. Never leave home--or do your manicure at home--without it!

Wednesday, August 8, 2012



Out in the sun this summer? Even if you're super diligent about your sunscreen, the sun can wreak havoc on your skin.  Just back from a cruise where sitting on the top deck of the ship makes you feel even closer to the sun, I've found a new daily go-to beauty product.

Atopalm Moisturizing Skin Revitalizing Complex ($35 at www.atopalm.com) is the perfect antidote for combatting the effects of the sun. This rich, advanced anti-aging skin care treatment targets fine lines, wrinkles, laugh lines, rough skin, and more.  Employing a blend of peptides, vitamin C, and other unique anti-aging ingredients, as well as Atopalm’s MLE technology, it replenishes hydration, leading to a softer, suppler, and more radiant complexion.

Wednesday, July 4, 2012

Have a Safe July 4th -- with Avon Skin So Soft Bug Guard



Whether you’re headed to a July 4th bbq or spending the day at the beach, don't leave home without Avon Skin So Soft Bug Guard insect repellents. Every Avon Skin So Soft Bug Guard product is DEET-free. Skin So Soft Bug Guard insect repellents are suitable for the entire family and contain one of two EPA-registered active ingredients, IR3535® or Picaridin. The best thing about them is that they not only guard against pesty insects, they contain SPF to protect you from the sun as well. So convenient--and makes it easier to get out the door and get to your July 4th plans pronto. 
Choose from: 

  • Bug Guard Plus IR3535® Expedition ™ SPF 30 ($14-$16) – This powerful product provides sun and insect protection in one. Available in an Aerosol spray and Pump spray, the formula offers strong, long-lasting protection against mosquitoes, deer ticks, sand flies, gnats, no-seeums and biting midges.

  • Bug Guard Plus Picaridin ($14-$16) – Offering protection during dusk and dawn, when mosquitoes are more active, this formula repels deer ticks that may transmit Lyme disease and mosquitoes that may carry West Nile virus.  Bug Guard Plus Picaridin is available as an Aerosol Spray, Pump Spray and travel-friendly Towelettes.

  • Bug Guard Plus IR3535® SPF 30 Lotions ($14) – These formula s effectively repel mosquitoes, deer ticks, black flies, sand flies, gnats, no-seeums and biting midges.  Aloe and Vitamin E-enriched formulas are available as a Gentle Breeze Lotion and Cool ‘n Fabulous Disappearing Color Lotion.

If you forget to use your Bug Guard insect repellent, Avon has the care you need with new Skin So Soft Bug Guard Anti-Itch Spray ($10), providing temporary relief to itching insect bites and soothes with Avon’s formula. It does not repel insects.

Avon Skin So Soft Bug Guard Collection is available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.

Monday, April 30, 2012

Any great offer from Dr.'s Remedy is worth taking advantage of! You get more of this good-for-you spot cover treatment for less! Enter the promo code ICSpring2012 to get 50% off Dr.'s Remedy's Instant Cover.