Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, April 16, 2010

breakthrough beauty: turn back time

gives you
an exclusive preview
of FOX TV's Good Day Dallas
Breakthrough Beauty feature...
as reported by Susan Redstone

An apple a day is supposed to keep the doctor away...but now it also sends wrinkles, fine lines and slacking skin packing. I don't know about you but I can't wait till August to try the newest innovations from emerginC--
Protocell Protective Moisturizer ($90) and Eye Cream ($65) featuring a revolutionary anti-aging apple stem-cell technology. The p
lant stem-cells in the products have been carefully extracted from a rare type of organic Swiss apple that is highly powerful at preserving skin's youthfulness and vitality. But it's not just the pulp of the apple that's used--
Protocell and Protocell Eye are also infused with the seeds, peel, and oil from French cider apples harvested in Normandy and Brittany. Studies prove that extracts taken from these particular apples help promote anti-aging, firmness, environmental protection, and are calming to the skin.
Protocell is also made with Aqua Cacteen, an ultra refined elixir from the prickly pear Opuntia Cactus, a cactus rich known for its vitamins, minerals and antioxidants designed to super-hydrate, protect and soothe.
Argan Oil from South Morocco is another primary ingredient of the products. It helps preserve cell integrity, nourishes dry and damaged skin, regenerates and accelerates the healing of stretch marks, and regulates the production of oily skin. So this summer, turn back the hands of time with these great new finds. Look for both products on and at top salons near you.

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