Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, September 8, 2010

fashion's night out: first dog event

Fashion goes to the dogs. But it's a good thing! This year, Fashion's Night Out focuses on a huge number of amazing fashion events--including one for your favorite pooches! On Friday, September 10th from 7-10 PM, you can shop for the latest canine fashion, dog carriers, accessories and spa and grooming services at THE DOG STORE (170 East 61st Street, New York, NY 10065; 212-317-5982). Hosted by Edward Alava, it promises to be an amazing event. The best part: Proceeds will benefit Frankie’s Friends, an organization that provides money to New Yorkers who cannot afford medical care for their pets. Sponsored by NYC and The Hamptons Veterinarian Dr. Cindy Bressler, Isle of Capri Restaurant, FUR by J Mikel, Best Pet Rx, Canine Celebrations, and Throw Me a Bone NYC. For more info on Fashion's Night Out events, go to

give yourself a LashGASM and win $500!

Go ahead--pile on the mascara! When it comes to lashes, the bigger the better! Too Faced is daring you to give yourself a LashGASM and post it for all to see using your signature style. Jerrod Blandino, Founder and Creative Director of Too Faced will select the winners based on the use of Too Faced’s LashGASM and other Too Faced products, creativity and individuality. So go pick up this voluptuous, fluffing mascara and show your style!

If getting gorgeous lashes isn't enough, check out these other pretty great reasons to try LashGASM. The grand prize winner will receive $500.00 e-gift card for AND a personal makeup consultation with Jerrod. Three runner-ups will receive a $250 e-gift card for PLUS the first 200 people to enter will receive a FREE full-size Too Faced LashGASM at a value of $21.00.

To enter to win all of these FABULOUS prizes, go to, create an eye look that will inspire others, upload your photo, and submit your entry! The winner will be announced on September 16th, now is your time to show your sexy style!

Tuesday, September 7, 2010

Fashion's Night Out: Get the Benefit

If anyone knows how to steal the spotlight, it's Benefit. Join Benefit for NYC’s most exclusive backstage beauty event… Fashion’s Night Out at Sephora Times Square. Benefit co-founders Jean & Jane Ford will be ruling the makeup catwalk and unveiling tips and tricks to turn your look from everyday to the runway, along with prizes, music and much more. Get complimentary runway makeup lessons, a free backstage beauty tote, beauty raffle prizes and deluxe beauty samples. Reserve your spot now by calling 212.944.6789. Go to for a list of exciting events and more info.