Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, April 16, 2010

breakthrough beauty: get a slim stomach for summer

gives you
an exclusive preview
of FOX TV's Good Day Dallas
Breakthrough Beauty feature...
as reported by Susan Redstone

Time was when you'd gain a few pounds...then eat salads for a few days and lose it again. No longer. Once you hit 30, there's a greater chance of accumulating fat around your waistline that refuses to budge. Whether it's because of past pregnancies, menopause or excess weight, abdominal bulges and bumpy skin may be becoming all too familiar. Sure, exercising and eating right can help but a new topical treatment makes the process a little smoother. Lierac Paris introduces Morpho-Slim Stomach and Waist Resculpting Firming Concentrate ($55). It contains anti-cellulite and firming action, synthesizes collagen and promises other great perks. Just apply once or twice daily for a minimum of 28 days and watch your stomach appear flatter, your skin become firmer and your unsightly bumps on thighs and buttocks look smoother. What's more, it dries quickly for immediate dressing and has a pretty floral scent. How does it work? Active caffeine empties the fat cells and brown algae extract triggers tightening. As the number of fat-storing cells decreases, your waist appears re-contoured and refined. I'm only on day two but I am determined to be diligent and will keep you posted on the outcome. Hopefully, I'll see results in time for summer. Available next month at select European Skincare Centers at CVS/pharmacy, Duane Reade and Longs Drugs,, and

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