Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, April 16, 2010

breakthrough beauty: age eraser

gives you
an exclusive preview
of FOX TV's Good Day Dallas
Breakthrough Beauty feature...
as reported by Susan Redstone

I loved being 17. High school parties, boyfriends, never-ending summers...and great looking skin. Fast-forward a few years (ok, maybe more than a few) and I wish I could turn back the hands of time just a bit. Well, enough to erase some fine lines, crow's feet, age spots and other telltale signs of growing older. Seems like Maybelline New York has been reading my mind. The company's newly debuted Instant Age Rewind Collection, featuring The Eraser Treatment Makeup ($12.99), changes the concept of anti-aging for good. The Eraser is clinically proven to provide immediate results that reduce the signs of aging skin – going beyond covering and actually erasing. The micro-corrector sponge applicator gets into all of your skin's nooks and crannies, allowing coverage to reach fine lines and wrinkles so they can ultimately be erased. An advanced treatment formula provides perfecting coverage, instantly evening out skin tone, while blurring away imperfections and age spots for a more youthful, radiant finish. It contains the highly touted anti-aging ingredient, Goji berry, which features one of the highest concentrations of antioxidants ever, plus 19 amino acids, hundreds of times more Vitamin C per ounce than oranges, and four polysaccharides, which stimulate collagen production and help tighten and firm skin at the micro level. And they even remembered the sunscreen! SPF 18 protects skin from future damage so skin looks smoother and more radiant even without makeup. Just twist the product up into the sponge (just a small amount on the sponge will do) and apply to your skin. It's comfortable to wear and really blends in well. To find one of the 12 shades that suits your skin color (I like creamy natural), go to, then head to your local drug store to purchase.

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