Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, April 16, 2010

breakthrough beauty: eco-friendly makeup brushes

gives you
an exclusive preview
of FOX TV's Good Day Dallas
Breakthrough Beauty feature...
as reported by Susan Redstone

Talk about a beauty breakthrough. NVEY ECO, a pure organic makeup line, is set to launch its new Eco Friendly Makeup Brush Range, incorporating the First Certified Compostable makeup brush handle. The Makeup Brush handles are made of a corn resin that is certified as “OK Compost”, which is a guarantee of compostability of the brush handles only in an industrial composting plant. The Eco-Friendly Makeup Brush handles don't leave traces of toxins, and the Cruelty Free hairs are made of fine and soft synthetic fibers. So you'll feel like you're doing the Earth some good while helping yourself look your best. There are plenty of options to choose from. Try the Powder Brush ($54), the Blush Brush ($45), the Concealer Brush ($26), the Foundation Brush ($45), the Eyeliner Brush ($26), the Lip Liner Brush ($26), the Small Eyeshadow Brush ($26), the Large Eyeshadow Brush ($28) or the Brow Comb/Brush ($22). They're all available on and will launch on in June.

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