Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, October 2, 2009

pure genius

I gave up my highlights years ago in favor of a more natural hue--my own! It wasn't until this past year that I started using single process color. So I was eager to try Pureology's new SuperSmoothcollection from Pureology Serious Colour Care, the first 100% Vegan formula andZeroSulfate® shampoos for colour-treated hair. The products' heat protective ThermalAntiFadeComplex create a protective barrier against heat styling damage and maximize color retention. The packaging won me over immediately: the SuperSmooth Shampoo and SuperSmoothHairCondition come in lightweight bottles with long, bumpy necks so you don't have to worry about slippage. (The SuperSmooth SmoothingElixir comes in a mini-version). And the SuperSmoothRelaxingHairMasque, designed to nourish and smooth, comes in a round tub and is packaged with a mini wide-tooth comb so you can evenly distribute the product throughout your hair (it's a little small but so cute and does the trick!). They're all scented with a hint of geranium, which smells so pretty! My favorite product was probably the hair mask--it was rich and luxurious and you only have to leave it on for two to five minutes, as opposed to 10 or 15 as with other masks. After styling, I realized I forgot to use the SmoothingElixir oin my damp hair--and there were some visible frizzies!--but I smoothed some onto my my just-blow-dried locks and my hair looked smooth and neat. Get more info or find out where to buy at Or, if you're on the East or West Coast, stop by one of the company's two flagship salons: Rare by Ruth Roche/Pureology Salon in New York, NY, and Byu-ti Hair Therapy salon in Santa Monica, CA.