Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, July 7, 2010

sun safety: protect yourself with LaRoche-Posay

Summer may seem like all fun and sun but if you don't protect yourself, you could suffer the consequences. According to the American Cancer Society, most of the more than 1 million cases of non-melanoma skin cancer diagnosed yearly in the United States are considered to be sun-related. To help increase awareness, purchase the Limited Edition SOS SaveOurSkin Orange Ribbon Pin (only $5!) from and proceeds from each sale will help support the Women’s Dermatologic Society and SOS mission. Then check out and Share Your Story! You’ll words will help spread awareness and La Roche-Posay will thank you with an SOS gift certificate redeemable toward the purchase of any Antheliosproduct. La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid ($27) provides broad spectrum UVA/UVB protection with the breakthrough Cell-Ox Shield designed to protect skin at the cellular level. It’s fast absorbing, water-resistant and dries to a matte finish for longer-lasting protection against skin damage. La Roche-Posay Anthelios 45 Ultra-Light Fluid for Body ($45) boasts the same breakthrough Cell-Ox Shield. Anthelios 45 also uses a powerful anti-oxidant complex called Senna Alata, a topical leaf extract known to defend skin cells. See for more details.