Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, January 27, 2012

STILL PRETTY GREAT: Jergens Ultra Healing Moisturizer

Some beauty and skincare brands have been around for a while...and whether they launch new products or continue to offer the same formulas they are known for, they're still pretty great. I was recently sent a complimentary bottle of Jergens Ultra Healing Extra Dry Skin Moisturizer ($3.99 for 10 fl. oz.) from the Kao Brands company and am happy to learn that after years of using Jergens' products, I am still a huge fan. This is one product I can't live without...

Starting winter without Jergens is like heading into sub-zero temps without a scarf and gloves. You want to protect yourself from the elements and Jergens is your best shield. Formulated with a blend of vitamins C, E and B5 to deeply nourish and replenish skin, the fast-absorbing body lotion goes beneath skin's surface to lock in moisture and heal dryness at the source, preventing its return. Offering 24-hour relief, the formula helps heal extra dry skin including heels, elbows and knees--which are often some of the toughest nuts to crack.

Slather it all over to instantly double hydration, and infuse skin with a powerful blend of intensely-moisturizing vitamins. The replenishing formula not only helps heal extra dry skin, but it also softens and smooths, leaving you with winter skin you can be proud of.

The best part: When it's time to shed your clothes to escape winter and jet off to someplace warm, you'll be more than prepared to bare. Throw it in your suitcase to combat dry heat, the sun, and chlorine which can also dry out your skin, leaving it yearning for some serious hydration. Go to for more info or drugstores nationwide to purchase.