Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, May 4, 2009

happy mother's day: time to dash!

What better way to celebrate Mother's Day than by spending quality time with your daughter? Dashing Diva and Harlequin Books have the answer--with a special event commemorating Mother's Day and the launch of a new book, 113 Things To Do Before You Turn 13, by Brittany and Terri MacLeod. This beauty extravaganza will take place Tuesday evening, May 5th, from 5-7 PM at the New York Dashing Diva salon (149 Third Avenue between 15th and 16th Streets). Just purchase a mani/pedi treatment for yourself (you deserve it!) and your daughter (13 and under) gets free little diva services and a great goody bag to go home with! Books will be available for purchase. Also, click on and check out the gorgeous Dashing Diva Manhattan Collection Nail Colors in cremes, sheers, shimmers, frosts and nudes, as well as other best-sellers like nail kits, hair removal kits and skin care treatments--all designed to make you look dashing!

1 comment:

  1. I love Dashing Diva! I've been to the location on Columbus in the 80s. Soooo clean, too!