Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, May 5, 2009

happy mother's day: about face

Moms deserve the best Mother Nature has to offer. So Weleda created two specially designed facial care kits featuring travel-size skin care treats. The Weleda Wild Rose Facial Care Kit is designed to work with the natural rhythms of our skin, supporting cell regeneration and improving overall health. Weleda Wild Rose Facial Care Kit ($14.99) is rich in essential fatty acids to help reduce the visible effects of premature aging. The kit features Wild Rose Cleansing Lotion to gently remove dirt and makeup without drying the skin; Wild Rose Facial Toner, to strengthen and purify skin after cleansing; Wild Rose Moisture Cream to protect skin from dryness; and Wild Rose Night Cream to rebuild the outer layer of skin overnight. The Weleda Almond Facial Care Kit ($14.99) has similar products but is specially formulated to gently heal dryness and reduce redness. It even includes a specially formulated Almond Facial Oil to protect and soothe skin everyday (a bonus: it also gently removes eye makeup). No matter which one you choose, the scents are subtle...which my mom will definitely appreciate. Go to for more info or to order.

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