Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, May 4, 2009

happy mother's day: curl girls

Anyone with curly hair knows the drill--go to Ouidad. You may have been battling your curls all your life but you won't know how to truly treat them right unless you enlist this expert's help. The pioneer of the curl movement, Ouidad knows just what it takes to get a curl to look its best--no more unruly mess! Her salons in New York City and Santa Monica (and other Ouidad certified stores across the US) are the destination hot spot for the curl and wave set. If your mom fits the bill, get her a gift certificate for an ultimate curl treatment this Mother's Day. Curl experts will solve her curl questions and tend to her stressed tresses with indulgent treatments. Or try the brand's signature Deep Treatment, a protein and amino acid rich formula that feeds and strengthens hair while rebuilding the inner layer to give curls bounce and shine. An added bonus: Bring mom into the New York or Santa Monica salon between now and May 17th and receive a 30% discount on her services. Or pick up some products for her to try at home: Ouidad Deep Treatment, regularly $42.50, is 30% off till May 15th! Go to to purchase products, find a salon or store near you, or take the curl profiler quiz to determine your individual curl-defining needs.

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