Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, February 1, 2012

undermakeup moisture with atopalm

Try applying makeup right after your favorite moisturizer and you may find yourself in slippery territory. Now there's a new way to get makeup to stay put: With Atopalm Daytime Undermakeup Moisture Cream, a unique, paraben-free formula designed to hydrate skin while creating the perfect canvas for flawless makeup application.

Its patented MLW technology, made with plant-derived ingredients, is the secret. It mimics the structure of the skin's natural lipids, replenishing lost moisture while protecting over-evaporation, leaving skin soft, supple and comfortable.

Sounds too good to be true? It's not. I tried it under concealer, foundation and blush, only to see results as promised. All makeup stayed in place and my skin felt great too. But the formula is so smooth, I like to wear it without makeup too.

Designed to treat dry, sensitive, sun-damaged skin, Atopalm products are rich, emollient and non-greasy. Check out other Atopalm face products like the Eye Repair Serum, Skin Revitalizing Complex, Facial Cleansing Foam and Cleansing Wipes at

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