Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Friday, February 3, 2012

DNA Renewal: the anti-aging miracle


Who doesn't want to turn back the clock a couple of years when it comes to skin care? Decrease some of those fine (or not-so-fine) lines, smooth your skin's surface and look brighter, firmer and more radiant overall? Now there's help, with DNA Renewal Foaming Cleanser ($28) and DNA Night Renewal ($130), both designed to repair photo damaged aging skin.

I have to admit: I tried them reluctantly as I've tried so many products that promise the same youthful effects. But I tried them each for a few weeks, giving me time to see the fruitful results. My skin not only feels softer and smoother but I definitely see some optimistic retexturizing results. Fine lines seem finer, deep lines seem more subtle. Granted, there's no surefire way to go back to the old days but every little bit of skin renewal helps!

The Foaming Cleanser's gentle, non-irritating formula genlty washes away dirt, oil and makeup, leaving clean, vibrant skin. Its unique ingredient, AHC, a glycolic sugar acid, is combined with amino acid for slow, controlled release, reducing stinging or irritation that's typically associated with standard AHA's. Apply it with a washcloth or soft brush before bed or in the AM then rinse thoroughly with warm water.

The Night Renewal lotion has an advanced liposome delivery system to maximize cell repair while your body sleeps. It works overtime to regenerate cells and counter photo-aging damage to restore skin's vitality. Ideal for dry and stressed skin, smooth it on before bedtime and you'll wake up looking and feeling more youthful.

To order and get these amazing results for yourself, go to www.dnaegfrenewal.com.

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