Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Wednesday, September 1, 2010

Fashion's Night Out: at C.O. Bigelow Apothecary


New York Fashion Week is just around the corner! Kick off the week at Fashion’s Night Out on September 10, 2010 at the C.O. Bigelow Apothecary store from 6-10 pm.

The downtown landmark Apothecary store, located at 414 6th Avenue, is a neighborhood favorite to New Yorkers and celebrities alike and will have specials during the event from some of their top-selling brands. Vinny Guadagnino of MTV’s hit show The Jersey Shore will be at the store from 7pm to 8pm to meet and greet with C.O. Bigelow consumers. He will also showcase his essential grooming products and favorite beauty products for the ladies in his life that are all sold at C.O. Bigelow. Bring your cameras!

Learn how to boost body confidence and feel great in your skin with the experts from Mama Mio Skincare. Mama Mio will be serving complimentary mocktails while sampling its Get Waisted Body Shaper to reduce fat cells, tighten and firm tummy flab. Come on girls! Let's Get Waisted!

In addition to body treats and beverages, C.O. Bigelow will also have a makeup artist from Jane Iredale giving consultations and tips to stay fresh-faced all week long, a manicurist from Barielle for a quick polish change and a skincare specialist with Rilastil sampling the latest eye cream. Additionally, Soap & Paper will be giving away a free shea butter soap with any purchase in the store!


For more info on Fashion's Night Out, go to www.fashionsnightout.com.

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