Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, February 14, 2010

vday beauty: make eyes

Whether you share a sly glance, a quick peek, or seriously lock eyes across the room, you'll want to make a statement. For a last minute makeup boost this Valentine's Day, try Mineral Fusion Lengthening Mascara ($16). I have used cute, compact barrels which are easy to stash in a purse for a while now so I was surprised at how much easier it was to control this full-size version. No vibrations, no slick combs, no gimmicks. Just brush it on and watch your lashes lengthen. The first application lifts and slightly curls. Add a second coat and lashes appear thicker and longer, without clumping. Plus, it contains antioxidant protection, thanks to white tea, red tea, pomegranate and vitamins. Choose from Rock (a natural looking dark brown) and Graphite (black) at, then go ahead--bat away.

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