Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, January 13, 2009

shine on

I was a highlight junkie. For years, I spent countless hours at the hair salon while layer after layer of bleach was applied to my naturally brunette locks. It was addictive. With each session, I added "just a few more" until I was about as close to blonde as a brunette can get. Then in 2000, I decided to go back to my roots--literally. I was my old self again and I loved it! It wasn't until eight years later, when my first single strands of gray started to peek out, that I opted for another dose of color. I made an appointment for a quick single process and walked out of the salon with my grays under cover and some seriously shiny hair. The last thing I wanted to do was ruin a good thing--so when I learned of Lamas Beauty's Soy Hydrating Shampoo ($18) featuring Certified Organic Botanicals for chemically dry, treated or damaged hair, I had to give it a try. The first thing I noticed was that the product lacked any extravagant flowery or exotic scent, which--to me--implied that it meant business. It was designed to do what it's supposed to do. In addition, the clear formula didn't lather up or feel thick when I applied it. Instead, it smoothed botanical nutrients (ie: golden seal, chamomile, carrot seed and yucca) through my hair and rinsed clean without leaving any buildup. Apparently, the soy protein is supposed to reconstruct and strengthen weakened hair shafts. I followed up with the Soy Balancing Conditioner ($18), also for chemically treated, dry or damaged hair. Once blow-dried, my hair looked healthy, sleek and shiny. What more could a girl want? Oh yeah--a discount! Order both on and save $3.

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