Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, January 14, 2009

best foot forward

Time was when pedicures were strictly meant for trying out the newest shade of polish. But lately things aren't all they were once cracked up to be. With every visit to the nail salon, I began to become a bigger fan of the razor blade and pumice stone--depending on these no-nonsense tools to scrape away the signs of ravaging my feet have endured. Not anymore. I just tried Barielle's new Heel and Callus Treatment Cream ($22) and I'm happy to say, I'm now well-heeled. Thanks to a high concentration of emollients and softening agents like vitamin E, Aloe Vera, Shea Butter, Soybean Oil and Stearic Acid, as well as marine-derived Sea Kelp Extract and Algae Extract, my feet have been magically moisturized. I apply the cream all over after a shower when it absorbs most readily and before I go to bed when it will have plenty of time to sink in. It smooths on easily and doesn't feel thick or heavy like other serious foot moisturizers. The result: Smoother, softer skin...and fewer trips to the salon. Look for it at select retailers or this spring--just in time for sandal season.

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