Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, July 1, 2013

Accessorize this July 4th with Maddyloo Hair Ties

Fireworks? Check. Barbecue grill? Check. Maddyloo Fourth of July hair ties? Check. 

Show your American spirit with this  revolutionary Fourth of July collection featuring hair ties in polka dots, stripes, zig zags, dazzling glitter and rhinestone donut beads-–all in patriotic red, white, and blue to help create a gorgeous ‘do and show your allegiance to looking chic. Choose a design that complements your personal style and show off your Independence.

The best part: Maddyloo no crease hair ties don’t leave a dent in your hair so you can get from the office to the Fourth of July barbecue without having to redo your ‘do. Maddyloo no crease hair ties double as fashionable bracelets too--they’re a great way to accessorize your look for the nation’s birthday bash.

Go to for more details.

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