Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, October 15, 2012

Sinful Colors Nail Polish Interactive Website

Love the new nail polish shades of the season but don't want to buy a bottle until you know how it will look on your nails? No more shlepping from salon to salon to test-drive the latest shades. Sinful Colors introduces its latest creation, the interactive website where you can see the brand's colors on an actual hand. You can even get as specific as choosing your polish's level of shine or shimmer, the length of nails shown and the color of the model's skin tone to get a truly accurate representation of how the shades will look on you. Talk about personal service. Try it now at About You.

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