Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, July 4, 2012

Have a Safe July 4th -- with Avon Skin So Soft Bug Guard

Whether you’re headed to a July 4th bbq or spending the day at the beach, don't leave home without Avon Skin So Soft Bug Guard insect repellents. Every Avon Skin So Soft Bug Guard product is DEET-free. Skin So Soft Bug Guard insect repellents are suitable for the entire family and contain one of two EPA-registered active ingredients, IR3535® or Picaridin. The best thing about them is that they not only guard against pesty insects, they contain SPF to protect you from the sun as well. So convenient--and makes it easier to get out the door and get to your July 4th plans pronto. 
Choose from: 

  • Bug Guard Plus IR3535® Expedition ™ SPF 30 ($14-$16) – This powerful product provides sun and insect protection in one. Available in an Aerosol spray and Pump spray, the formula offers strong, long-lasting protection against mosquitoes, deer ticks, sand flies, gnats, no-seeums and biting midges.

  • Bug Guard Plus Picaridin ($14-$16) – Offering protection during dusk and dawn, when mosquitoes are more active, this formula repels deer ticks that may transmit Lyme disease and mosquitoes that may carry West Nile virus.  Bug Guard Plus Picaridin is available as an Aerosol Spray, Pump Spray and travel-friendly Towelettes.

  • Bug Guard Plus IR3535® SPF 30 Lotions ($14) – These formula s effectively repel mosquitoes, deer ticks, black flies, sand flies, gnats, no-seeums and biting midges.  Aloe and Vitamin E-enriched formulas are available as a Gentle Breeze Lotion and Cool ‘n Fabulous Disappearing Color Lotion.

If you forget to use your Bug Guard insect repellent, Avon has the care you need with new Skin So Soft Bug Guard Anti-Itch Spray ($10), providing temporary relief to itching insect bites and soothes with Avon’s formula. It does not repel insects.

Avon Skin So Soft Bug Guard Collection is available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

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