Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, October 6, 2010

pony up!

Shu Uemura hairstylist Matthew Morris gives the traditional ponytail a new edge for spring.

The clothes that fashion designers Andy and Debb sent down the runway for Spring were based on international design elements; they were simultaneously hard and soft since they have hard lines but soft colors. To complement the look, Matthew Morris, lead stylist for Andy & Debb from Shu Uemura Art of Hair, was commissioned to create a masterful hairstyle that could incorporate both elements. What he came up with: A pulled back ponytail that was slicked on top but full of volume at the tail.

“There’s an explosion of texture in the ponytail after it’s bound,” says Morris, who used Shu Uemura Liquid Fabric Mineral Texture Spray ($33; 8.5 oz.) along with Shu Uemura Sheer Lacquer Hair Spray ($33; 8 oz.) to create the look. Liquid Fabric is designed to revitalize your curl/wave pattern with a natural looking finish while offering moisture balance, humidity resistance and frizz-control. Sheer Lacquer is a weightless finishing spray that gives hair hold as well as a soft, natural-looking finish. Layer it on for your desired amount of control. To up the authenticity factor, Morris left some “fuzzies” to frame the face for a just-pulled-on sweater effect. He fastened the ponytail with an elastic instead of wrapping the hair, which he says is “SO pedestrian.”

The best part: This is a look that women of any age can pull off. While more mature women often wear their hair in ponytails to try to preserve their youth, it can often look staid—and outdated. But this sleek/volumized style gives the traditional ponytail a fresh, modern edge.

Too extreme for your measures? Use minimal product to avoid making the slicked or volumized part look too severe. For the show, Morris spent a good deal of time teasing and fluffing the model’s ponytails for volume, body and personality. His advice: Real women should tease lightly for a softer yet equally alluring effect.

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1 comment:

  1. What a great idea. I can't wear a ponytail anymore without feeling like I've copped out, so this is refreshing news. Thanks for sharing it!