Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, June 15, 2010

summer makeup: take a dip

I'm a black eyeliner fan--it would be the one makeup item I'd want to have with me when stranded on a deserted island. So to even think about attempting to line my eyes in any form of blue takes courage--lots of it. The truth is, though, these cool, blue, water-inspired shades from Face Stockholm are almost as inviting as a pool itself. So I decided to take a dip. Turns out, Pool (a turquoise-y shade) is soft and pretty but hard to adjust to when you're used to a dark line. And Lagoon (a deep navy shade) offers brilliant shine but looks a bit too metallic and disco-y. Of course, it's closer to tried and true black so it's easier for me to accept. Both quick-drying, smudge-proof shades come in purse-friendly vials and feature tiny eyeliner brushes that make drawing a thin line a snap. Available at all FACE Stockholm shops or from +1-888-334-FACE

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