Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, May 10, 2010

every day is mother's day: give her roses

Mother's Day may be behind us but moms still appreciate a little extra pampering every now and then. Lavera comes through with its Wild Rose Cleansing Milk ($18), a soothing cleanser that gently removes makeup, leaving skin feeling refreshed and youthful. Use it morning and night to cleanse and refresh. Another great indulgence: Wild Rose Moisturizing Day Creme ($25), a light, nourishing creme that gives dry, mature skin a radiant, healthy glow to dry plus lasting hydration. Once her skin is in great shape, she'll want to show it off. Treat her to Lavera's great makeup products. Try the super smooth (and fruity!) lipgloss, the long-lasting, columizing mascara and transparent Loose Powder in a convenient shaker tub. All available at select Target stores nationwide and

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