Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Thursday, April 22, 2010

earth day: reduce.reuse.recycle. with tarte


Happy Earth Day! In honor of, well, the Earth, I wanted to share one of the best earth-friendly beauty programs around--from Tarte Cosmetics. Until now, you've probably tossed your used up makeup tubes and compacts or stashed them in the back of your bottomless makeup drawer. But Tarte has come up with a better plan. Send them your empty clean slate primer and/or smooth operator SPF 20 foundation and they'll give you 15% off of your next complexion purchase (products include: clean slate, smooth operator, pressed powder, mineral powder bronzer). Sweet deal, right? There's more. Send your empty slide tin lip balm with SPF 15 and tarte will give you 15% off of any lip product purchase. Or send your empty cheek stain and receive 15% off of your next cheek stain purchase. You can do some good for the planet while stocking up on your new spring/summer makeup essentials. Go to www.tartecosmetics.com for more info and get Earth-friendly today!

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