Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, February 11, 2010

vday beauty: get a sweet makeup look with Josie Maran makeup

Ready for date night? Not so fast. Refresh your makeup regimen with these pretty products from beauty expert Josie Maran. They're perfect for Valentine's Day and beyond...

On eyes: Sweep easy-to-blend, long wearing velvety eye shadow ($20) in Valentine (light pink shimmer) over lids and Chianti (muted red plum shimmer) in the crease for a romantic approach to smoky eyes. Other pretty shades include Sweetheart (cream shimmer), Sweet-Talk (cream nude shimmer) and Beach (ivory beige shimmer). For an edgier effect, try Pewter (silver shimmer) or Embrace (soft copper shimmer) all over the lid. They're all available in a beautiful biodegradable case (made of corn plastic!).

On cheeks: Add a touch of Cream Blush ($22) in Sunset (coral) to give cheeks a pretty flush. It's a lightweight, natural shade that blends flawlessly into your skin and gives you just the right amount of color you need.

On lips: Try Lip Gloss (now $10!) in Authentic (a coral pink shimmer). The non-sticky formula with organic Argan oil gives you natural-looking color with sophisticated shine (no glossy goop to deal with). The brush applicator makes it easy to apply and smooths the product evenly across your lips.

After the party: Come clean with Josie Maran Bear Naked Wipes ($6-$12). These natural cleansing cloths are biodegradable (meaning they won’t clog landfills after you throw them away) and they’re made with natural ingredients that will soothe, comfort, and gently cleanse your skin without harsh chemicals or toxins. (Note: They work well with Josie Maran makeup but not as well on my hard core eyeliner from another brand).

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