Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, February 3, 2010

have a heart

February is American Heart Month! Forget your affairs of the heart and do something good for the heart this Valentine's Day. Astral Health & Beauty Brands—parent company of Pür Minerals, CosMedix and Aloette—is lending its support to the American Heart Association and its efforts to help women fight heart disease with passion and positive action. In 2010, Astral Health & Beauty Brands will donate $250,000 to support the American Heart Association’s Go Red for Women ® movement, furthering the health and wellbeing of women. On February 5th, National Wear Red Day, a part of the American Heart Association’s Go Red for Women program, each brand will contribute to the cause in its own unique way. To join forces with the American Heart Association and Astral Beauty Brands, wear red this Friday and help spread the word! Go to or for more info.

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