Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, January 13, 2010

moisturize your hair

I love the look and feel of sleek, smooth hair so I'm always searching for a good hair moisturizer. Of all the hair products out there, I think hair masks make the best hair treatments, especially in winter with frigid temps outside and dry, steamy air inside. Profound Beauty's Anatomy Anti-Oxidant Mask ($32) gives you deep conditioning, leaving your hair soft, smooth and sleek. The flat tub is easy to stash on your shower shelf and the creamy mask feels nourishing (that's the vitamin E) and revitalizing while it sets. I love the thickness of the formula! Plus, it's great for maintaining your salon color and keeping it looking fresh. The directions say use it once a week but I actually use it twice a week because I love how soft my hair feels afterward as well as the compliments I get after I use it. Find your personalized Profound Beauty Routine and shop for the Anatomy Anti-Oxidant Mask at

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