Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, December 17, 2009

holiday gift guide: give Profound Beauty

Don't let friends ring in the new year without showing off their luxe locks. Just in time for the gift giving season: Profound Beauty introduces its new limited edition Styling Kits ($49 each). Each kit contains three essentials to put hair in the spotlight. Hush controls frizz without weighing hair down, Stylist will accentuate the natural shape, texture, look and feel of their hair to create a style all their own, and atmosphere which is designed to mimic the best weather conditions for their hair (read: no more bad days ahead!) Try the Arctic Straight kit for sleek style and high shine (for my TV-reporter pal), the Desert Volume Kit (for moi!) for root to tip lift, texture, separation and bounce, and the Tropical Curl Kit (my sisters will fight over it!) for lush, dewy, plump curls. Go to to purchase.

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