Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, October 27, 2009

curls for a cure: Ouidad

For years now Ouidad, the curl guru, has helped bring life to the curls of many women. Today she is giving life to women everywhere--no matter what their hair status. In 2002, Ouidad was diagnosed with breast cancer, a disease that took her mother’s life, and was fortunate enough to make a full recovery. This season marks the 5th anniversary of her charity, Curls for a Cure. Ouidad matches dollar-for-dollar any donations made to Curls for a Cure ALL YEAR ROUND to benefit the Breast Cancer Research Foundation. She hopes to raise a quarter of a million dollars and has almost reached her goal. The great news is that you don't have to make a purchase to contribute. Just make a contribution on Ouidad's website or add a donation to your shopping cart when purchasing any of Ouidad's amazing products. Try the innovative Double Detangler, a wide tooth comb designed to work its way through tangles while maintaining the wave pattern, a must for creating natural looking curls. Or treat your hair with the Climate Control Gel ($22), an alcohol-free formula that protects hair from humidity by absorbing moisture from the air to hydrate hair and prevent frizz. To learn more and donate now, visit


  1. There is a stylist at her NYC Salon called Anna who is absolutely inspiring! I highly recommend her.