Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Friday, October 23, 2009

condition for a cure: Gatsby Salon

When it comes to raising money for breast cancer, every penny counts. It's great to hear that with so much national coverage, local businesses aren't afraid to get in on the action too. Gatsby Salon in East Green Brook, New Jersey, is one of them. On Saturday, October 24th Gatsby Salon will donate 25% of all conditioning treatments to the Susan G. Komen North Jersey Affiliate, helping to raise funds for Breast Cancer Awareness and Research programs. “At our salon, we have all been affected by breast cancer. Whether it be a loved one, a client or someone that they know, each of our stylists could tell you a story about how Breast Cancer has made an impact on their lives,” says Gayle Giacomo, owner of Gatsby Salon. “That is why it was very important for us to help the cause and, as stylists, what better way to become a part of the fight while getting our clients involved than utilizing our popular conditioning treatment as a way to raise money.” As an additional incentive for employees to get involved in the fight against breast cancer, Gatsby Salon staff are able to participate in “Denim Day” on Saturday, October 24th in which they donate $5 to Susan G. Komen for the Cure for the chance to wear denim jeans to work. The 3,500 sq. ft. space offers hair cutting and coloring, nails treatments, full body waxing, threading, facials and makeup applications. It includes 16 cutting stations, a coloring suite, a retail makeup boutique, three exquisite treatment rooms, hand treatment stations and a foot treatment relaxation room that features the Sanijet pipeless pedicure system which provides the ultimate sanitary and sterilized experience. To make your appointment and contribute to the cause, call 732.752.4247 or go to for more info.

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