Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.


Saturday, September 5, 2009

the straight and shiny


In the never-ending search for products to keep my naturally wavy hair straight, I couldn't wait to try Redken's straight lissage collection. The three hero products include power tame 16 intense straightening balm for coarse hair ($16), align 12 protective straightening lotion for medium hair ($16) and sheer straight 06 lightweight straightening gel for fine hair ($15). Thinking I fell into the medium category, I tried align 12, only to find it left my hair straight but also greasy and limp. Maybe I used too much or maybe I should have dried my hair longer but it really didn't work for me. So the next day, I tried sheer straight 06 and had better results. The lightweight formula left my hair looking sleek and polished, with no sticky residue. Proteins build internal hair strength and coconut and olive oils help condition and moisturize. Also in the news for Redken is the company's new Real Control Mineral Elixir dazzling smoothing oil for dense/dry/sensitized hair ($17), which launches this month. Ideal for combatting dry, frizzy, static-y hair, it tames flyaways and adds shine while misting hair with a glistening shine spray. You get light conditioning and control with intense frizz-fighting power. Just spray it on dry hair and reapply as needed throughout the day. Or point the aerosol applicator at your hairbrush and run it through your hair whenever you need to smooth things over and add a dose of shine. To locate a Redken salon, or find our more about these Redken products, go to
www.redken.com.

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