Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Monday, September 21, 2009

beauty on a budget: get suspended

Forget about the red carpet. The launch of new Vaseline Sheer Infusion ($7.99-$9.99),featured anything but. Instead of starlets stepping out into the spotlight, the company treated beauty insiders to an afternoon of trapezing to illustrate the product's suspension theory. Stylist and Just Try It On! author author Susan Redstone swung into action, trying her hands (and legs!) at the trapeze. She managed to perfect moves that even rivaled Sheer Infusion's innovative methods (see the pic for proof)! But back to beauty...Composed of ultra-moisturizing ingredients like Stratys-3, Sheer Infusion infuses and suspends moisture, providing ultimately hydrated skin that's soft and smooth, not dry or flaky. Glycerol Quat delivers optimal moisturization, staying on top of the skin to deliver moisture where it needs it most. Glycerin penetrates skin for immediate, long-lasting moisture at the core. Hydroxy Ethyl urea lures moisture to the deeper layer and keeps it there. Go to for more info.

No comments:

Post a Comment