Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Sunday, June 28, 2009

help for dry skin: mayday! mayday!

Got dry, irritated, chapped or peeling skin? I do. I have been known to try every extra-emollient, ultra-rich skin cream out there in the hopes it works its magic on my rough elbows and knees. While some work better than others, I have always liked the texture of thick petroleum-based formulas more than those with a cream base. For some reason, they just feel more healing. That's one of the reasons why I love Ren Skincare's Mayday Mayday Rescue Balm with Bio Actives, which hit stores in April. Designed to deeply moisturize, soothe and strengthen dry skin with Omega 6 essential fatty acids and trigyceride-rich Shea Butter, it's great for really dry hands, elbows, knees and lips. It feels really soft when you smooth it on and absorbs quickly without feeling greasy. After just two uses, my knees felt much smoother. And I LOVE the fresh scent! I'm not sure what the ingredient is that's responsible (maybe the soothing chamomile and pink violet) but it makes you smell like you've just left the spa. It comes in a palm-size tube that fits easily in your hand (although I'm sure I'll need more very soon!) and is packaged in a simple white box with purple accents. And--not that this is a reason to buy a skincare product--I love the pretty graphic design on the inside cover. It's a nice surprise when you open the box! Get your dose of Bio Actives at Space.NK, Sephora, Blue MercuryBarney's, Fred Segal and

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