Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Thursday, April 2, 2009

recessionista beauty: make waves

Attention curly-heads: Wouldn't it be great if you could roll out of bed with perfectly-defined waves on any given day? Think about how much time you could save styling and restyling your waves in an attempt to get them under control. The creators of Garnier Fructis feel your pain. So they're introducing Wonder Waves shampoo, conditioner and stylers designed to give you the waves you want--plus the body and bounce to show them off. Wonder Waves Fortifying Shampoo ($3.99) comes in a lightweight formula that cleanses and gently nourishes waves. Wonder Waves Fortifying Cream Conditioner ($3.99) provides all-day conditioning, wave retention, manageability and definition. Both the shampoo and conditioner are formulated with lightweight, pre-styling ingredients. But great waves don't stop there. Continue making waves with Wonder Waves stylers, lightweight formulas that boast trademark fruit micro-waxes. (I'm not really sure what they are but, hey, if they're going to whip my waves into shape, I'm all for them). The Wave Defining Mousse ($3.99) promises definition and bounce and the Wave Enhancing Spray ($3.99) refreshes waves, controls frizz and leaves hair naturally tousled. Use on wet or dry hair, then style as usual. Get the waves you crave at mass market retailers nationwide or go to for more info.

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