Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Tuesday, April 21, 2009

happy earth day: get fresh

Be a natural this Earth Day and join the quest by Fresh to promote all natural ingredients. The company's Get More, Give More Earth Day special aims to create awareness for ingredients like meadowfoam seed oil, rose, soy, sugar and Umbrian clay. At the 15 Fresh stores nationwide, customers can see, feel and touch these ingredients and learn about their beneficial properties at specially constructed ingredient bars. You'll also receive a 20% discount on some of these iconic items when you make a purchase. What's more, Fresh will donate 10% of the day's in-store and online profits to The Climate Group, an international, non-profit organization that creates eco-conscious initiatives to ensure a low-carbon, prosperous future. Try the Brown Sugar Body Polish ($65), made of all natural brown sugar crystals, designed to maintain moisture while buffing away dry skin cells, and new Soy Face Cream with rose water and cucumber extract. Go to to stock up now and make a difference.

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