Beauty is in the eye of the beholder...and those of us holding the mascara wand.

After two decades of covering the beauty industry, I've come to learn what makes it so alluring. Finding the perfect shade of makeup to match your skin tone, adding a swipe of eyeliner to give your tired eyes a lift, discovering an innovative new product line, or indulging in a totally luxurious spa treatment. My experiences have been documented in magazines, newspapers and websites worldwide. I've tested newly formulated products in the lab, explored hair removal options, shopped for lipstick, added shine to my hair and succumbed to massage marathons--all in the name of beauty. I've written press releases, hosted makeover events and co-authored a Do-It-Yourself Beauty book (Alloy). On this blog, I write about products and services that I come across every day as well as those that have been provided by publicists or the companies that make them. Either way, I write what I think. I hope to share some of my insights--and bring you the latest, greatest beauty news right here. Join me in the quest to find all things pretty.

Wednesday, March 25, 2009

stamp of approval

I'll admit it: I am a makeup klutz. Even after years of testing products, I'm still pretty lame when it comes to doing my own makeup. My typical makeup routine consists of concealer, eyeliner, bronzer and a quick coat of lip gloss--what I always thought was an easier option than trying to accurately apply lipstick to my somewhat small lips. Until now. This week I met the Lipstamp ($24.95), created by Alcone Company. It is what it sounds like: a stamp that applies lipstick for you. Just choose the lip size/shape you desire: small, large, flavor full, plump, peaks pointy, sexy slim slender, pouty or bow dacious. While I wouldn't mind being pouty or bow dacious, I decided to err on the conservative side and chose small! Peel the foam lip shape off its card and stick it on your Lipstamp, then apply your favorite lipstick to the lip shape. (Make sure you use enough lipstick to make your mark!) Hold the Lipstamp in hand and press the lip shape to your lips, hold for a few seconds, then remove. Voila! Lips you never thought you had! Surprisingly, I got a perfect pout on my first try. Blot lips with a tissue and you're set to go. Once you get the hang of it (and it may take a few tries), you can experiment with different shapes to match your mood, ie: flavor full for a meeting, pouty for a red-carpet event, bow dacious for a hot date, small for brunch with get the idea. Ready to give it a try? Go to to purchase your very own Lipstamp. Mwah!

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