I'm always looking for a new lipstick formula. Something that feels good on my lips and looks natural too. Shu Uemura's rouge unlimited supreme shine lipsticks ($23) do both. I tried 943, a natural looking beigy shade. The color is subtle so I don't feel too made up. There is a hint of shimmer so it looks a little glam. And a sheerness to it so my natural lips show through. The formula is ultra-moisturizing, thanks to ceramide, which protects and cares for the lips. It feels comfortable which makes me want to swipe some on whether I'm going to the grocery store or out at night. And I love the comprehensive color range--from fiery reds, berry reds and icy pinks to flat oranges, warm browns and necessary neutrals. The best part: They last for eight hours so you rarely have to reapply. Choose your hue at www.shuuemura-usa.com.
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